Branding, Identity & Web Design
fit
noble
timeline:
2 weeks
Tools used:
showit, Adobe Illustrator,
google hangouts, trello
deliverables:
one page website
Project Overview
Noble Fit is a personal training brand led by a dedicated Boston-based coach, Anna, who empowers clients to reclaim their well-being through dynamic workouts—no matter how full their schedules are. The goal was to create a one-page, fully responsive site that communicates her passion clearly and elevates client trust, aligned with a refreshed brand identity.
My Role
• Lead UX/UI Designer and Brand Strategist
• Developed brand strategy, visual identity, site structure, and copy tone
• Designed and delivered a polished one-page website optimized for responsiveness and engagement
The Process
Brand Identity & Responsive One-Page Design
Defined Noble Fit’s voice and visual personality to support messaging that felt motivational yet attainable, emphasizing wellness as an essential—not indulgent—commitment. Crafted a mobile-first layout that highlights the brand’s energy and message, using dynamic visuals and intuitive navigation to guide users through transformation pathways.
solutions & Deliverables
The final experience presents Noble Fit as an inspiring and accessible fitness partner. With bold visuals, clear copy, and a mobile-ready structure, the design invites visitors to connect, book, and begin their wellness journey confidently.
Deliverables
• Brand identity including logo, color palette, and tone guide
• Fully responsive one-page website design
• Copywriting that balances inspiration with clarity for a non-tech audience
