branding & identity
house of
hypatia
timeline:
1 week
Tools used:
Branding Workshop including: Brand Identity, Card sorting & Persona scenarios
deliverables:
Brand workshop report and next steps suggestions
House of Hypatia is a wellness and beauty brand rooted in ancient Egyptian rituals. They partnered with us at the agency I worked at, to define its digital-first identity and improve the end-to-end user experience of its upcoming app. The goal was to bridge their ancestral narrative with modern, conscious consumer expectations through a strategic brand and UX foundation.
House of Hypatia; Brand & UX Strategy for a Concious beauty brand
Key Activities & Skills Applied
discovery & Strategy q&A
Uncovered brand history, digital efforts, and surface new growth opportunities.
persona & Scenario mapping
Defined core demographics, customer motivations, and key differentiators through guided exercises and empathy frameworks.
Brand identity development
Clarified House of Hypatia's values, voice, aesthetic influences, and brand pillars across touchpoints.
information architecture prioritization
Used collaborative card sorting to determine MVP scope and sequence for rollout phases.
solutions &
Deliverables
- A detailed strategy presentation including brand story, persona documentation, value proposition, and recommended user journeys.
- Foundational brand insights that informed a successful visual identity and packaging launch.
- Executive-ready roadmap for app development, e-commerce positioning, and future phases of growth.
