Branding, Identity & Web Design
coffee
hummingbird
hut
timeline:
3 weeks
Tools used:
showit, Adobe Illustrator,
google hangouts, trello
deliverables:
one page website
Project Overview
Hummingbird Coffee Hut, a local coffee brand with a loyal community following, needed a refreshed digital presence that captured the warmth of their brand while creating a seamless user experience for customers browsing their menu and learning more about their story.
My Role
As lead designer, I developed a cohesive style guide and translated it into a website experience that highlighted the brand’s identity and values.
The Process
design
I began by defining a style guide rooted in Hummingbird’s approachable and community-driven personality, balancing earthy tones, clean typography, and inviting visuals. With this foundation, I created the website screens, ensuring that the design felt consistent, easy to navigate, and aligned with the client’s vision.
solutions & Deliverables
The final website provides a welcoming digital experience that mirrors the in-store atmosphere. It showcases Hummingbird’s offerings while emphasizing the brand’s commitment to quality and connection. The style guide ensures that future updates and marketing materials remain consistent, supporting the brand as it grows.
Deliverables
• Brand style guide
• Website design screens
• Visual direction aligned with the client’s identity
