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sarah ivey

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Branding, Identity & Web Design

property 

Valor

management

timeline:

4 weeks

Tools used:

figma, Adobe Illustrator, showit, honeybook, google hangouts

deliverables:

9-page website, lite brand suite, copy guidance, mobile optimization


Valor Property Management needed a full website redesign that captured their evolving identity, elevated trust with potential clients, and  a seamless, user-centered experience. From strategy to delivery, this project emphasized thoughtful branding, conversion-oriented layout, and mobile-optimized design that speaks directly to both prospective tenants and property owners.


valor Property Management; Brand Direction, Identity, and Full Website Design

Key Activities & Skills Applied

qualitative research & comparative analysis

Analyzed 4 competitor sites to identify patterns, UX expectations, and opportunities, guiding design strategy and site structure.




ux strategy & sitemap planning

Structured the site based on user needs and business goals, segmenting content for property owners vs tenants to ensure clarity and conversion.



Brand voice & visual identity

Established a cohesive brand identity using a muted color palette, elegant typography, and custom icons to convey trust and clarity; delivered two distinct visual directions for the client to choose from.






wireframing &
page compostition

Designed foundational wireframes to establish clear information hierarchy, intuitive layout, and logical user flow. Focused on aligning structure with user goals and supporting seamless transitions into high-fidelity design stages.



responsive web design

Designed flexible layouts that deliver seamless experiences across devices, prioritizing speed, simplicity, and accessibility.



copywriting

Wrote clear, conversion-focused copy for homepage and service pages, striking a balance between professionalism and warmth to build trust and encourage action.



qualitative research & comparative analysis

Home Page

Service Page

solutions & Deliverables

The final outcome was a custom 9-page website tailored for Valor’s dual audience: renters and property owners. The project included UX planning, brand integration, and full implementation of AppFolio for seamless lead capture and property listing management.

  • Defined and structured core page templates for scalable growth
  • Integrated AppFolio to support real-time listings and contact workflows
  • Delivered annotated design handoff files and implementation guidance for developers
  • Ensured mobile responsiveness and optimized UX for prospective tenants and owners