Key Activities & Skills Applied

UX Audits & Heuristic Evaluation

I performed a full interface audit using Jakob Nielsen’s heuristics to identify usability flaws such as unclear hover states, vanishing tasks/sub-tasks, and inconsistent navigation behavior.

user interviews & Stakeholder Empathy

I simulated end-user behavior while keeping stakeholder priorities in mind, such as intuitive task management and seamless collaboration features to understand friction points from both user and business perspectives.

persona development

Based on interactions and observed behaviors, I created lightweight personas reflecting different user types (e.g., project managers vs. freelancers) to frame usability issues within real user contexts.

customer journey mapping

I mapped out the end-to-end experience—from first click to task completion—highlighting emotional highs (intuitive dashboard design) and lows (confusing sub-task visibility and broken back button behavior).

information architecture (IA)

I revealed areas of confusion related to content hierarchy & structure, such as buried save buttons & misaligned feedback cues, leading to IA improvement suggestions like clearer sub-task nesting & renamed labels.

competitive & Comparative analysis

Drawing from experience with other PM tools (like Asana, Trello, and ClickUp), I identified missed opportunities for clearer UI affordances and more consistent state transitions. 

usability Testing

I documented a full usability test session using Loom, logging observations chronologically with severity grading (green/yellow/red) for each issue to prioritize fixes and improve iteration cycles.

accessibility Awareness

I flagged subtle accessibility issues such as hard-to-see hover messages, out-of-view save buttons, and inadequate feedback for certain actions, highlighting a need for more inclusive design practices.